Spencer David

Spencer David needed a set of exhibition graphics for EchoNous to take to a trade show: three roller banners and a promotional counter. The starting material was fairly light, with supplied copy, a limited selection of images and very little direction on how it should all come together.

It was one of those jobs where the client really needed to see something before they could decide what they liked, what they didn’t, and what needed changing. The finished pieces also needed to cover several different EchoNous products while still looking like a coherent set.

Because we have worked with Spencer David for years, there was already a strong bank of previous material to draw on. That meant we could work with minimal direction and still produce something that felt familiar and appropriate.

We developed the three banners as a family, using consistent colour, typography and graphic elements while allowing each one to focus on a different product or message. The same visual language was then carried through to the counter, so everything worked together as one exhibition set rather than four separate items.