Sotas

Sotas was a new consultancy working within the medical device sector, helping manufacturers navigate regulatory compliance and secure the licences and approvals needed to operate in the UK and internationally. For some clients, Tom and David would effectively become an outsourced compliance team, providing specialist expertise where no internal resource existed.

The new business needed an identity that felt credible and professional within a highly regulated industry, but without appearing overly corporate or complicated. Simplicity was central to both the business proposition and the developing tagline, “compliance made simple.”

The client favoured a lower-case identity and wanted a clean, flat-colour logo that could sit confidently against stronger coloured or graduated backgrounds. It also needed to be flexible enough to work consistently across a broad range of applications, including the website, email signatures, exhibition material and branded clothing.

We wanted the identity to feel clear, contemporary and approachable, without losing the sense of authority needed in a regulated sector. The chosen lowercase wordmark keeps things simple and confident, while the arc of coloured dots introduces movement and personality. The dots also gave us a useful secondary graphic device, representing the different disciplines involved in compliance and allowing the brand to extend beyond the logo itself.

A predominantly blue palette provides the professional foundation, supported by brighter accent colours that stop the identity feeling overly clinical or corporate. The strapline, “compliance made simple”, was kept closely linked to the brand and used consistently to reinforce the company’s proposition.

From the outset we tested how the identity would behave in real applications, including stationery, email signatures, brochures and exhibition graphics. Photography was deliberately natural and people-focused, helping the wider brand feel positive and accessible rather than technical or impersonal.