Planet Paradise Candle Co.

Planet Paradise Candle Co. set out to establish a distinctive presence in the home fragrance market, with a range of handcrafted candles, diffusers and room sprays designed to bring fragrance and atmosphere into the home.

The challenge was to create a brand identity that captured the character of the business while giving the products a clear and recognisable presence in a competitive retail environment.

With different fragrances, product formats and packaging requirements to consider, the identity needed to work as a cohesive family while allowing individual products to develop their own personality.

Beyond the products themselves, the brand needed to translate consistently across the wider customer experience.

From packaging and product presentation to the e-commerce website and promotional materials, every touchpoint had a role to play in communicating the brand and helping customers discover the range.

Escape worked across the identity, illustration, packaging and website, bringing these elements together to create a joined-up brand experience for Planet Paradise Candle Co.

We developed a distinctive identity for Planet Paradise, combining a typographic logo with bespoke illustrations that bring a decorative, nature-inspired quality to the brand.

The illustrations became an important part of the packaging, helping individual fragrances stand out through their own colours and botanical details while retaining a consistent overall look.

We carried this visual language through to the wider product range, from candle and diffuser packaging to the branded accessories and product photography.

The website extended the same identity into the online shopping experience, presenting the range in a clear, cohesive way. A roll-up banner completed the suite of materials, bringing the brand into promotional settings.

The result was a joined-up brand experience, with each element working together to give Planet Paradise a distinctive presence both online and in customers’ hands.