PCI at CPHI

CPHI is one of the pharmaceutical industry’s most important international events, giving PCI Pharma Services an opportunity to reinforce its position as a leading global CDMO in front of customers, prospects and competitors.

With a substantial 420m² exhibition space, the challenge was to create much more than a visually impressive stand. PCI wanted a distinctive, highly visible presence that would attract attention, communicate the breadth of its capabilities and provide an engaging environment for meetings, conversations and hospitality throughout the three-day event.

Having worked with PCI on successive CPHI exhibitions, we were once again entrusted with helping bring this ambitious project to life. Working closely with the client, our long-standing exhibition design partners Open Space Creative UK and specialist stand builders EDB (UK) Ltd., we brought together the creative, technical and practical expertise needed to transform a vast exhibition space into a coherent and memorable brand experience.

Working closely with PCI, exhibition designers Open Space Creative UK, stand builders EDB (UK) Ltd. and specialist suppliers, we helped transform an ambitious 420m² stand into a cohesive brand experience. Each partner brought complementary skills, from spatial design and construction to creative content, production and installation.

Our contribution included stand graphics, messaging, illuminated displays, meeting room dressing and decorative details, along with the large circular banners that gave PCI a strong presence across the exhibition hall.

With our digital media partners, we developed seven videos: six for a dedicated viewing hub showcasing PCI’s capabilities, people and technology, plus one shown across four meeting rooms.

We also designed an innovative expanding leaflet and coordinated distinctive hospitality, including freshly cooked Welsh cakes, infused drinks and bespoke takeaway packaging.

A major attraction was a live mural by internationally recognised illustrator Jonathan Calugi. Created during the exhibition, it drew considerable attention from visitors and generated photographs, comments and interest across LinkedIn.

Behind the scenes, close collaboration between all partners ensured the numerous creative, technical and logistical elements came together successfully.

The result was a memorable exhibition presence that attracted attention well beyond the stand itself.

As the client put it:

“Thanks so much. The stand is simply amazing. Best in class… not just my opinion, but validated by all our competitors. You are one in a million!”

Tim Roberts

Chief Commercial Officer, PCI Pharma Services