Uniphar

Uniphar came to us with an established brand already firmly in place, including clear guidelines, colour palettes and a recognisable visual language.

The requirement was not to create something new for the sake of it, but to produce a small suite of additional marketing materials that felt completely consistent with the existing brand.

The project included artwork for an exhibition counter, two roll-up banners in different sizes and a four-page leaflet.

We began by familiarising ourselves with Uniphar’s existing brand material and understanding how its visual elements were intended to work across different applications.

Rather than imposing a new style, we worked within the established framework, using the existing colours, typography and graphic language to develop the new materials naturally.

Each piece was designed to feel like part of the wider Uniphar family, while still working effectively in its own right. Across the exhibition graphics and printed leaflet, the aim was simple: maintain consistency, make the information clear and ensure that nothing felt added on or out of place.

It is a good example of a project where the value lies not in changing an established brand, but in understanding it well enough to carry it forward confidently.